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We've read a
lot of advice about selling
professional services, and
there are a lot of people
who claim to know it all.
But when you boil it all
down — what's really
important? What do you
need to know? To answer
this question, RainToday.com
asked 11 experts in selling
professional services:
What is the one piece of
advice you simply cannot
sell without? This
34-page, complimentary
e-book answers that
question.
Please download
it, read it, and share it
with all who could benefit
from its advice.
The eBook contains the
following articles from
expert authors:
-
It’s All About Trust
by Seth Godin,
best-selling author of 7
books including
Purple Cow and
Permission Marketing
-
Do
Your Homework
by Keith Ferrazzi,
speaker and author of
Never Eat Alone,
and a columnist for
Inc. Magazine and
Fast Company
-
Understand The Client’s
Concept
by Sam Reese,
CEO of Miller-Heiman,
The Sales Performance
Company
-
If
You’re Talking About
Price, You’ve Lost
Control Of
The Discussion
by Alan Weiss,
CEO of Summit Consulting
Group and author of
Million Dollar
Consulting
-
Sell With HPI (Hustle.
Passion. Intensity.)
by Mike Schultz,
Publisher of
RainToday.com and
Principal, Wellesley
Hills Group
-
Do
You Really Care About
Your Client? No, Really
by Paul Dunay,
Director of Global Field
Marketing for
BearingPoint and
Publisher of the Buzz
Marketing for Technology
blog
-
Stop Selling & Start
Making A Difference
by Jill Konrath,
Chief Sales Officer,
Leapfrog Strategies and
author of Selling to Big
Companies
-
You Must Have A
Controversial Opinion
and Tell People
by Frank Stasiowski,
President of PSMJ
Resources, serving the
architecture /
engineering industries
-
Listening Your Way To
New Business
by Larry Bodine,
Owner-Operator
of LawMarketing Portal
and Larry Bodine
Marketing, serving law
firms
-
The “Real Thing”: Why
Authenticity Rules
by Paige Arnof-Fenn,
CEO of Mavens & Moguls
and a columnist for
Entrepreneur
-
Mastering The Art Of The
Client Interview
by Michael W.
McLaughlin,
co-author of
Guerrilla Marketing for
Consultants with
Jay Conrad Levinson and
editor of Management
Consulting News
The One Piece of Advice
You Can't Sell Without
(PDF 378Kb)
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