Business Diagnostic

Simply indicate how well each of the following activities is performed within your business.

If the activity is not applicable to your business simply don't make a selection.

	MARKETING PERFORMANCE
1	Follow up of sales leads       Very PoorPoorAverageGoodVery Good Excellent
2	Professionalism       Very PoorPoorAverageGoodVery Good Excellent
3	Customer service to existing clients       Very PoorPoorAverageGoodVery Good Excellent
4	Conducting of regular planned promotions      Very PoorPoorAverageGoodVery Good Excellent
5	Knowledge of customer needs      Very PoorPoorAverageGoodVery Good Excellent
6	Success of past promotions      Very PoorPoorAverageGoodVery Good Excellent
7	Regular prospecting of new customers      Very PoorPoorAverageGoodVery Good Excellent
8	"Appointment/Meeting to close" sale rate      Very PoorPoorAverageGoodVery Good Excellent
9	Persistent and methodical management of client base      Very PoorPoorAverageGoodVery Good Excellent
10	Development of new "centres of influence" (i.e. people that can refer business to you)      Very PoorPoorAverageGoodVery Good Excellent
11	Information Systems (How easily can you review sales by product, by customer segment etc)      Very PoorPoorAverageGoodVery Good Excellent
	ADVERTISING
12	Direct Mail      Very PoorPoorAverageGoodVery Good Excellent
13	Business Directory Listings      Very PoorPoorAverageGoodVery Good Excellent
14	Press Advertising      Very PoorPoorAverageGoodVery Good Excellent
15	Radio Advertising      Very PoorPoorAverageGoodVery Good Excellent
16	Seminars      Very PoorPoorAverageGoodVery Good Excellent
17	Press Releases      Very PoorPoorAverageGoodVery Good Excellent
18	Exhibitions      Very PoorPoorAverageGoodVery Good Excellent
19	Cold canvassing/Telephone selling      Very PoorPoorAverageGoodVery Good Excellent
20	Telemarketing      Very PoorPoorAverageGoodVery Good Excellent
21	Leaflet Drops      Very PoorPoorAverageGoodVery Good Excellent
22	Sales Promotions      Very PoorPoorAverageGoodVery Good Excellent
23	Other Advertising      Very PoorPoorAverageGoodVery Good Excellent
24	Slide Presentations      Very PoorPoorAverageGoodVery Good Excellent
	SALES AIDS
25	Computer Presentations      Very PoorPoorAverageGoodVery Good Excellent
26	Sales Presenters      Very PoorPoorAverageGoodVery Good Excellent
27	Brochures      Very PoorPoorAverageGoodVery Good Excellent
28	Newsletters      Very PoorPoorAverageGoodVery Good Excellent
29	Newspaper clippings      Very PoorPoorAverageGoodVery Good Excellent
	FINANCIAL ANALYSIS
30	Financial Budgeting      Very PoorPoorAverageGoodVery Good Excellent
31	Sales Budgeting      Very PoorPoorAverageGoodVery Good Excellent
32	Cash Flow/Revenue Ratio      Very PoorPoorAverageGoodVery Good Excellent
33	Accounting & Information Systems      Very PoorPoorAverageGoodVery Good Excellent
34	Availability of Funds for Growth      Very PoorPoorAverageGoodVery Good Excellent
35	Financial Structure & Gearing      Very PoorPoorAverageGoodVery Good Excellent
36	Level of Working Capital      Very PoorPoorAverageGoodVery Good Excellent
37	Company Level of Debt      Very PoorPoorAverageGoodVery Good Excellent
38	Purchasing Systems      Very PoorPoorAverageGoodVery Good Excellent
39	Debtors Level      Very PoorPoorAverageGoodVery Good Excellent
40	Creditors Level      Very PoorPoorAverageGoodVery Good Excellent
41	Level of Financial Control      Very PoorPoorAverageGoodVery Good Excellent
	ORGANISATION AND MANAGEMENT
42	Ability to cope with workload      Very PoorPoorAverageGoodVery Good Excellent
43	Knowledge of Products / Services      Very PoorPoorAverageGoodVery Good Excellent
44	Salespeople's ability to overcome objections      Very PoorPoorAverageGoodVery Good Excellent
45	Sales Skills      Very PoorPoorAverageGoodVery Good Excellent
46	Accounting/ Bookkeeping Skills      Very PoorPoorAverageGoodVery Good Excellent
47	Management Skills      Very PoorPoorAverageGoodVery Good Excellent
48	Self Confidence/Enthusiasm      Very PoorPoorAverageGoodVery Good Excellent
49	Knowledge of Legal/Business Issues      Very PoorPoorAverageGoodVery Good Excellent
	RETAIL BUSINESS ANALYSIS
50	Knowledge of Technical Service Issues      Very PoorPoorAverageGoodVery Good Excellent
51	Location of Premises      Very PoorPoorAverageGoodVery Good Excellent
52	Size of Premises      Very PoorPoorAverageGoodVery Good Excellent
53	Store Layouts      Very PoorPoorAverageGoodVery Good Excellent
54	Presentation of Stock      Very PoorPoorAverageGoodVery Good Excellent
55	Stock Rotation      Very PoorPoorAverageGoodVery Good Excellent
56	Stock Damage/Pilferage      Very PoorPoorAverageGoodVery Good Excellent
57	Spoilage      Very PoorPoorAverageGoodVery Good Excellent
58	Parking Facilities/Convenience      Very PoorPoorAverageGoodVery Good Excellent
59	Customer Service      Very PoorPoorAverageGoodVery Good Excellent
60	Quality of Cash Register/Computer      Very PoorPoorAverageGoodVery Good Excellent
61	Cleanliness of Premises      Very PoorPoorAverageGoodVery Good Excellent
62	Efficiency of Product lines      Very PoorPoorAverageGoodVery Good Excellent
	MANUFACTURING PROCESS
63	Capital Equipment      Very PoorPoorAverageGoodVery Good Excellent
64	Amount of Down time      Very PoorPoorAverageGoodVery Good Excellent
65	Preventative Maintenance      Very PoorPoorAverageGoodVery Good Excellent
66	Reject Rate of Final Product      Very PoorPoorAverageGoodVery Good Excellent
67	Production Staffing Level      Very PoorPoorAverageGoodVery Good Excellent
68	Overtime      Very PoorPoorAverageGoodVery Good Excellent
69	Production Flexibility      Very PoorPoorAverageGoodVery Good Excellent
70	Work in Progress      Very PoorPoorAverageGoodVery Good Excellent
71	Relationship with Union      Very PoorPoorAverageGoodVery Good Excellent
72	Updated Production Process Records      Very PoorPoorAverageGoodVery Good Excellent
73	Updated Suppliers Records      Very PoorPoorAverageGoodVery Good Excellent
74	Supervision      Very PoorPoorAverageGoodVery Good Excellent
75	Production Costs      Very PoorPoorAverageGoodVery Good Excellent
76	Production Innovation      Very PoorPoorAverageGoodVery Good Excellent
77	R & D Programs      Very PoorPoorAverageGoodVery Good Excellent
78	Staff Motivation      Very PoorPoorAverageGoodVery Good Excellent
79	Existing plant and machinery?      Very PoorPoorAverageGoodVery Good Excellent
80	Readiness for investment in new types of plant and machinery?      Very PoorPoorAverageGoodVery Good Excellent
81	Linking of your marketing, production and finance strategies?      Very PoorPoorAverageGoodVery Good Excellent

You have now completed the diagnostic. After you submit your responses we will provide you with a personalised report based on your results